WE11

In the heart of Fitzrovia, WE11 is an elite fitness studio fitness where the purity of the design reflects the clean-living aesthetic. The calm vibe is apparent from the moment visitors step into the upstairs lounge, with its pleasing melange of blond wood and minty greens. Innovative bentwood panels flow down one wall, gently extending out to form tables where customers can work, chat or refuel pre- or post-exercise. This lounge is open to the public, but then fitness clients can head downstairs to the boutique gym spaces and therapy rooms to the personal training studio for one-to-one PT sessions, which have proved popular among public figures who value their privacy. Pared-back changing rooms maintain the mood of calm focus with minimalist surfaces such as terrazzo and panels of ribbed timber, which also conceal essential storage. These materials continue into the transitional spaces, where lighting set beneath the balustrades washes down the walls, another inspired touch that contributes to the cool, considered vibe.